There has always been a blur between Second Life (SL) and real life (RL), with residents choosing how separate they want to keep the two.
However, it seems to me that Linden Lab (LL) are losing sight of what SL is meant to be. Or, if you prefer to rephrase that, they are moving SL in directions that are different from how they started out. And, increasingly, those changes are removing some of the choice residents have as to how separate the two remain.
For me, the clue is in the name “Second Life” – an alternative life, secondary and separate from your real one. But it seems that is becoming less and less the focus of SL, with residents being encouraged (and in some cases forced) to involve their RL more and more in their SL.
So when did this rot start to set in?
Some might say it started with Age Verification where you were required to provide some form of RL identification. This was probably the first time you were required to disclose your RL identity. Up until then, provided you didn’t have payment information on file and were using a free email address like Hotmail, Yahoo, etc., there was no link between your RL identity and your SL one.
Others might say it started when LL stopped the idea of a firstname & lastname and instead moved to having just a username and an optional Display Name. In many ways this weakened the separation between SL and RL – a username is just a login for a website or service. You were no longer creating an identity or character; you were just creating an account. Perhaps the distinction is subtle, but I think it is relevant and significant.
Others might say that it was the introduction of Viewer 2.0 and the different way in which it presented profiles, no longer calling the tabs “2nd Life” and “1st Life” but “Avatar” and “More Info”.
Or perhaps Viewer 2.0’s emphasis on voice chat, with text-based interaction being de-emphasised and harder to find in the User Interface.
But, for me, what really highlights the fundamental shift in attitude are the profiles at http://my.secondlife.com
One of the sections of your profile is called “Social Identities” where you are able to link with your Facebook, Flickr, LinkedIn, Plurk, Twitter and YouTube accounts.
Now I happen to know that Facebook and LinkedIn are adamant that you must use your real name and real identity to have an account with them. Yes, many SL residents do have a Facebook account for their Avatar but you are on borrowed time there – when Facebook get round to noticing they *will* delete that account.
So Linden Lab are encouraging you to link your SL account with RL services that only have relevance to your RL.
Of course, you could argue that just because LL allow you to do this it doesn’t mean you have to – and you would obviously be right. But I think it highlights a push by LL to make Second Life just another social media / social networking tool; a glorified 3D chatroom and messaging facility for the casual user, with the immersion and roleplay that many of us enjoy being of secondary importance. There is even talk of a reduced functionality internet browser-based Viewer to make SL “more accessible” to more people. And if that doesn’t sound foreboding to you, then it probably should do.
So one has to beg the question at what point Linden Lab should rename “Second Life” to “Augmented Life”?
Update:
Here are some links to the issue of Facebook deleting accounts of SL avatars
http://community.secondlife.com/t5/Forums-Blogs-Answers-and/Facebook-deleting-Secondlife-Avatars/td-p/887663
http://community.secondlife.com/t5/General-Discussion-Forum/Deletion-Of-Hundreds-Of-Second-Life-Facebook-Accounts-Being/td-p/884697
http://virtualoutworlding.blogspot.co.uk/2011/05/your-avatar-identity-in-facebook-issues.html
